SEO Tips for Multilingual Website

 By Margaret W. Lavigne 

When you make your site available in several languages, you expand your potential readers.Nevertheless,  multiple languages on a page dilute the user experience. But, it may be tempting to translate some paragraphs of a page while keeping the main content in the original language. Again, avoid duplicating content as you build multilingual content. By doing so, rankings of the pages will go down.

 

Search engines value quality content and user engagement. If you manage to drives traffic with good-quality content, Google will ultmiatley rank your site higher as you deserve. If your site attract visitors around the world, Google will notice for sure.

 

Advice from Google Search Console 

According to Google search console, if the same content appears multiple times in search results with various boilerplate languages, it  will create a bad user experience. Google suggest the website owners not to use automated translations to produce content.  Because a poor or artificial-sounding translation will harm your site’s perception and performance.  The worst situation is that poor translated content might be even viewed as spam by Google. 

 

Benefits to translating your site’s text

1) Increases your potential audience and boost to your site’s accessibility. If users can read your webssite in a language they’re fluent in, it can absolutely give your site an edge over other competitors.

2) Help increase conversions

3) Help improve Search Engine Optimization (SEO) and help your site rank better in search engines. The better your site ranks,  the more exposure amount and clicks are guaranteed. 

 

Facts: Over half of all websites provides its content in English, but there are literally billions of users use other languages as their native language. 

 

Tips: For instance, if a site is available in both English and French, the website should use a different domain name for each, such as using _____.fr for the French version. By doing so, it helps search engines understand your site and the content your provide.

 

# Search Engine Results Pages (SERPs)


More Info: 3 Reasons Why Making Your Site Multilingual Could Improve Your SEO

 

Margaret W. Lavigne 司馬儀

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