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「通路為王」品牌商品進駐便利商店或7-ELEVEn(小7)成本有多高?

全台有4大超商,包括7-ELEVEn、全家、萊爾富和OK便利店,很多商家都盼著商品可以進駐超商販售,但多數人往往不知道商品無論進駐書店或便利商店,都有所謂的上架費等額外成本。

 

據《Money101金融比較網》調查,4大超商:萊爾富接受各家銀行信用卡,資格最寬鬆,OK也接受24家銀行信用卡做刷卡消費,全家便利店則接受台新、國泰世華銀、中信、玉山銀、北富銀、聯邦銀等6家銀行的信用卡。

 

據資料顯示,目前信用卡可進駐7-ELEVEn的銀行,只有國泰世華銀、中信銀、玉山銀3家,台新銀預定在2018年在9月中進駐。

進駐便利商店或7-ELEVEn成本有多高?

據蘋果日報報導,7-ELEVEn是超商中,銀行信用卡進駐成本最高者。有銀行主管表示,要讓銀行的所有信用卡可以在小7刷卡消費,得付出併機費、行銷費,1年成本上千萬元。

▲中信銀和玉山銀都祭出一樣的刷卡優惠,到2018年8月14日止,卡友登錄成功且在小7門市刷卡單筆滿500元、送50元刷卡金回饋,回饋率達10%。若使用Apple Pay等3大國際行動支付,再加碼送100元刷卡金,但僅限量5萬份。

 

「通路為王」便利超商連鎖通路商業模式

全台三大超商分店約有9,000家。上下架費用沒有固定,是依廠商條件。如果商品上架後如果銷售不佳,三個月左右可能會被強迫下架退貨。盤損的部分,譬如評估好商品是否容易破損或是遭竊。重要的是,還要考慮倉儲或優惠促銷等費用。

 

上下架費用:通常是透過商品零售價抽取費用,不會退還,廠商必須列入進貨成本。商品尚未賣出前,必須得先支付(零售價)x(上架數量)x(門市數量&統倉備品)x(傭金比例)。商品若順利上市了,建議廠商不定期巡店關心商品在實體通路的銷售情況。

 

出版的話,據小編知道,甚至連書的定價都可能被通路商左右,自主權偏低,譬如必須配合書店促銷等等。合約很重要合約的小字其實通常才是合約裡最重要的。偏好自費出版的作者多,資本主義時代詐騙案件多,建議事前多做功課。

東森新聞 |全台首家無人超商 入場、結帳全DIY

 

其他關鍵字:補貨。AI咖啡助理。賣場上架費。自助結帳,商品進軍超商經驗談,鋪貨風險,商品上架,合約,信用卡進駐便利超商,信用卡和簽帳金融卡、手機行動支付。便利超商刷卡消費。 

 

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